/guides · 10 pillar guides
Guides & playbooks.
Long-form, engineering-first guides on how modern websites actually work — from AEO and GEO to Core Web Vitals, schema, and local SEO. Written by the studio that ships the code, not a marketing intern.
// AI Search
- 18 min read · The complete guideThe Complete Guide to Answer Engine Optimization (AEO)AEO is how small businesses get cited by ChatGPT, Gemini, Claude, Copilot, and Perplexity. A practical guide to entities, schema, llms.txt, and conversational content.Read the guide →
- 16 min read · The complete guideThe Complete Guide to Generative Engine Optimization (GEO)GEO is how you get named inside AI-generated answers from ChatGPT, Gemini, Claude, Copilot, and Perplexity. Fundamentals, tactics, and how to measure it.Read the guide →
- 14 min read · Educational deep-diveHow AI Search Finds Local BusinessesThe exact mechanics behind how ChatGPT, Gemini, Perplexity, and Copilot decide which local businesses to recommend — knowledge graphs, entities, citations, and trust signals.Read the guide →
// SEO & AI
- 15 min read · Complete guideSchema.org for Small BusinessesWhat structured data is, why Google and AI use it, and how to implement JSON-LD for LocalBusiness, FAQ, Service, Review, Breadcrumb, and Product on a small business site.Read the guide →
- 16 min read · Complete guideThe Complete Guide to Local SEOGoogle Business Profile, service area pages, citations, reviews, local keywords, structured data, and the full playbook for ranking small businesses in local search.Read the guide →
// Engineering
- 12 min read · Published standardsHCC Website Performance StandardsThe engineering standards every Hulsey Creative Co. website is built to — Lighthouse targets, accessibility goals, performance budgets, image standards, and QA.Read the guide →
- 12 min read · Studio philosophyHCC Design System & Build PhilosophyThe design principles, typography, color, spacing, motion, and internal linking philosophy behind every Hulsey Creative Co. website.Read the guide →