/dealer-sites

Dealer Websites Built to Generate and Manage More Leads

HCC builds complete dealer websites with inventory management, CRM tools, AI phone answering and automated follow-up for automotive, powersports, RV, marine, equipment and other inventory-based dealerships.

Searchable inventory
Leads in one CRM
AI phone answering
Booked appointments

Who we build for

Any dealership that sells inventory by the unit.

  • Car and truck dealerships
  • Powersports and motorcycle dealers
  • ATV and UTV dealers
  • RV and camper dealers
  • Boat and marine dealers
  • Tractor and agricultural-equipment dealers
  • Heavy-equipment dealers
  • Trailer dealers
  • Other inventory-based dealerships

The website

Inventory shoppers can actually search.

  • Searchable inventory
  • Inventory filters by type, price, year, make, model, and condition
  • Individual listing pages for every unit
  • Inventory-management controls for your team
  • Photo galleries and specification blocks per listing
  • Mobile-first layouts built for shoppers on the lot

The lead system

Every inquiry answered and assigned.

  • CRM integration for every inquiry
  • AI phone answering around the clock
  • Website AI chatbot for listing questions
  • Appointment booking for test drives, demos, and walkthroughs
  • Lead assignment to the right salesperson
  • Automatic follow-up by text and email

Custom inventory fields

Listings show the details your products actually have.

A trailer lot and a tractor dealership do not describe a unit the same way. You choose which fields your listings use.

VINAutomotive, powersports, trailers
MileageRoad-going units
Engine hoursTractors, heavy equipment, marine
ConditionNew, used, certified, as-is
Stock numberEvery dealership
Model yearEvery dealership
MakeEvery dealership
ModelEvery dealership
PriceEvery dealership
SpecificationsLength, capacity, horsepower, options
Owner and admin controls
  • A field only appears publicly when it applies to your dealership and has a value.
  • Empty fields, irrelevant automotive fields, and placeholders never render on a listing.
  • Your owner or admin can enable, disable, rename, and reorder fields from the management system.
  • Different product lines can carry different field sets inside the same dealership.
Filters on the public site follow the same field set, so shoppers only filter by what you sell.

Dealer pricing

Setup and monthly pricing, stated up front.

Manual Inventory Dealer Site

$2,999 setup · $299/month

  • Custom dealer website
  • Manual inventory dashboard
  • Search and filtering
  • Individual inventory pages
  • Lead forms
  • Test-drive or appointment booking
  • Trade-in inquiries
  • Secure external financing link
  • Hosting, maintenance, and support

Connected Inventory Dealer Site

Starting at $4,999 setup · $399/month

  • Everything in the Manual Inventory Dealer Site
  • One available DMS connection
  • Or an API connection
  • Or a CSV feed
  • Or an inventory-provider connection

Automatic inventory syncing depends on the dealer’s inventory provider supplying a compatible feed or API. Third-party access and provider fees may apply.

Dealer AI and CRM

$2,999 setup · $1,499/month

  • Dealership CRM
  • AI phone answering
  • Website chatbot
  • Lead collection
  • Salesperson assignment
  • Appointment scheduling
  • Missed-call follow-up
  • Email and text follow-up
  • Call transfers
  • Call summaries and reporting

Complete Dealer System

Most complete

Starting at $6,999 setup · $1,799/month

  • Connected dealer website
  • Inventory management
  • Dealer CRM
  • AI phone answering
  • Website chatbot
  • Appointment booking
  • Lead assignment
  • Missed-call follow-up
  • Automated email and text follow-up
  • Sales, service, and finance call transfers
  • Reporting and call summaries

Final setup and monthly price may increase based on dealer type, inventory volume, integrations, number of locations, and automation requirements.

Complete Dealer System starting price by dealer type

Car and truck dealerships$6,999 setup · $1,799/month
Powersports and motorcycle dealers$6,999 setup · $1,799/month
ATV and UTV dealers$6,999 setup · $1,799/month
Trailer dealers$6,999 setup · $1,799/month
Boat and marine dealers$7,499 setup · $1,799/month
RV and camper dealers$7,999 setup · $1,899/month
Tractor and agricultural-equipment dealers$7,999 setup · $1,899/month
Heavy-equipment dealers$8,499 setup · $1,999/month
Other inventory-based dealershipsCustom quote

Additional charges

Additional location$1,500 setup + $500/month
Additional inventory feed$500–$1,500 setup
Custom DMS or API integration$1,500–$5,000
Large initial inventory importStarting at $500
Custom financing integrationCustom quote
Third-party software and feed feesCharged separately
AI or phone usage above the included allowanceCharged as an overage

The existing 3% credit-card processing fee applies to eligible dealer credit-card payments.

Setup fees are billed once. Monthly service is billed monthly and continues until cancelled. Prices do not include third-party software, inventory-feed, or provider fees.

Financing is handled entirely by the dealer’s own lender or financing provider through a secure external link. Hulsey Creative Co. does not collect, process, or store financing applications or applicant financial information.

Let us price your dealer site.

Tell us what you sell, how many units you keep listed, and how your team handles calls today. We will recommend the right build and the right AI Front Desk plan.

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